Jeonnam Tourism Foundation — Overview & Results

We operated a customized accelerating program for 22 Jeonnam tourism startups and supported 14 upgrade outcomes spanning consulting, crowdfunding, technology transfer, and IP acquisition. (1) Program Overview Through the 2025 Jeonnam Tourism Startup Upgrade Support Service, IGEN Inc. operated company diagnostics, mentoring, and customized accelerating programs aimed at overcoming growth stagnation and strengthening self-sufficiency among tourism startups in Jeonnam. For 22 tourism startups, we conducted management status and business model (BM) diagnostics and derived stage-specific priorities through expert mentoring in investment, content, and food. Ten companies selected through evaluation then received customized upgrade support—including crowdfunding, intellectual property (IP) acquisition, technology transfer, tourism package planning, BI/branding, and overseas market development. (2) Program Results Key results included: ▲ management diagnostics and consulting completed for 22 companies ▲ 14 customized upgrade projects delivered for 10 companies ▲ 3 crowdfunding campaigns, 4 IP acquisitions, 3 public technology transfers, and 4 tourism package / branding / exhibition support projects. Notably, Yeyudang achieved 655% of its Tumblbug funding goal and completed a perfume package patent application, while Farm to Global exceeded its funding target by 300% and upgraded products through technology transfer. Countryside Travel Lab also secured global expansion potential through participation in a Malaysia exhibition and buyer meetings (including MOU signing), generating tangible commercialization outcomes.