Dubai Joint Pavilion — Overview & Results

To support five Jeonnam content companies’ entry into the Middle East market, we operated a joint pavilion at the Dubai International Content Market, achieving 60 overseas buyer meetings and 8 MOUs. (1) Program Overview Through the 2025 Dubai International Content Market (DICM) JCIA Joint Pavilion Operation and Overseas Market Entry Support project, IGEN Inc. supported Jeonnam content companies in expanding into Middle Eastern and global markets. The project comprehensively supported five regional content companies with animation, broadcasting, and video IP through trailer enhancement, overseas buyer matching, joint pavilion operations, promotional materials production, and on-site stay support. Content localization—including English and Arabic translation, subtitles, dubbing, and mixing—together with company-level branding support further strengthened global business competitiveness. (2) Program Results Key results included: ▲ 60 overseas buyer meetings (300% of target) ▲ 8 MOUs and 1 NDA signed ▲ 5 trailer enhancements and 11 intellectual property registrations secured ▲ 2,000 copies of an integrated directory book produced ▲ 300 merchandise items utilizing content IP produced. The project also built networks with broadcasters and OTT platforms in the MENA region, including the UAE and Saudi Arabia, and established a foundation for Middle East market entry through local institutional roundtables and Korea 360 partnerships. In a participant satisfaction survey, 80% responded “very satisfied.” (Summary) Achievements included 60 overseas buyer meetings, 8 MOUs and 1 NDA, 5 content trailer enhancements, and 11 IP registrations, along with MENA regional network building (UAE, Saudi Arabia, etc.) and 80% participant satisfaction.